All Hail ‘the Pig!’

In a time where Wal-Mart Pick-up has let us down and Costco is synonymous with chaos, it’s time we raise our glasses to (some of) the real heroes of this time … family run grocery stores. Just this morning, with news of positive cases hitting closer to home, I ventured out to my local Piggly Wiggly to restock on a few essentials. It was before 8:00 and it-was-hoppin’. (That’s a Frog Capital reference for you.) I pass this place literally every time I leave my house; it’s exactly 0.5 miles from my driveway. I know the busy hours, and that isn’t one of them. But let’s be honest, everything has changed.

Inside, I found cheerful (no doubt exhausted) workers, stocking shelves. There were sales aplenty, especially in the produce section. That’s really what I was there for, and I when it was all said and done, I left with melon, grapes, apples, veggies, and what we’ve affectionately named ‘the pineapple parade’ (3 for $5 people!) I also left more encouraged and hopeful than I’ve been in days. The perfect antidote for the terrifying images of empty shelves, is seeing the people who are busting their tail to keep us all fed.

Spend wisely

I’m blessed to live in a small town, surrounded by grocers, pharmacies, restaurants and shops run by neighbors and friends.  In this time of great uncertainty, let’s pay attention to where our precious dollars go.  I’m not advocating for small over big business, because frankly, people we love are staffing both. But, what if we pause and instead of just focusing on WHAT we’re buying, we also focus on WHERE and WHY. Let’s shop with intention, supporting those who share our values rather than because of price or convenience alone.

It’s too early to know the economic effects of The Great Social Unraveling of 2020. Healthcare families are torn apart, oilfield families are desperately treading water, hourly workers across the spectrum have been sent home without answers. Dollars are not being spent like they were even two weeks ago, and it’s hard to imagine when things will feel ‘normal’ again. By spreading the wealth, literally, we can help keep each other a float.

Spread love.

There was an added, unexpected bonus of my shopping trip this morning, even as we all kept our distance. There I was, in the produce section, with restocking happening all around me. I happened to look over, see a store employee and recognize an opportunity that I’ve missed too often before. I said, “I know you’re all working hard, thank you for all you do.” As a society, I think our priorities are being reset for us. As life continues to slow down and simplify, I hope we all continue to embrace it. I might not get to interact with another human outside of my home today, but I had the chance to talk to her. She helped to fill my basket, and the bellies of my babes… I sure hope that I helped to fill her cup.

Jenny Prevost
Jenny Prevost is an aspiring author, french fry fanatic + founder of, a giftbox company geared for the tough stuff in life. In a very small town way, she fell hard for the boy who grew up one street over + married him. She is now Momma to three lovable kiddos (and one lively lab) + can be found her in her garden or playing outside. She has a passion for creative living + whole heartedly believes Brene Brown when she says, “The magic is in the mess.”


  1. Beautiful….and so true….If we don’t support our local businesses, they will not survive…..Love my little town of Rayne…???

  2. So True….Big businesses has taken over, and we seem to forget about out locals, that we need in our small town.
    “Shop Rayne First”. In the words if the late Jo Cart
    Home town employees, reacting to what we know.
    Great personality’s and service.
    Boy don’t we miss that.

  3. Thank you Jenny Prevost and for your kind article.
    I personally want to thank you for being our customer and appreciate all of the kind words for us and our employees. They have been working very hard in these last seven days to service and take care of our customers. These comments mean the world to them and there families
    Without customers like yourself and others we would not exist. Local folks take care of each other and that is what we strive to do everyday. We appreciate you and all our wonderful customers and wish all the best to all of you during these trying times.
    People taking care of people is what is most important to us at “The Pig”.
    We are praying for good health and safety for everyone.
    God’s Blessing

  4. Jenny,
    Thanks for your heartfelt article! I totally agree with you……I have been shopping “local” for a long time, plus my granddaughter works partime there. It is so nice to chat with fellow shoppers, as well as clerks, produce managers, and butchers. John always carries my groceries to the car. He is so friendly. I feel like I’m with family at Piggly-Wiggly. Hats off to all Rayne’s personal service!m


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